Roadninja Campaign

In this campaign I collaborated with a fellow graphic designer to compete in a Lamar Advertising contest to attract downloads for its free “Roadninja” app. We wanted to highlight Lamar’s “Roadninja” as an identity travelers can aspire to, someone who knows the road and the amenities available at each exit. In our campaign, we wanted to show that Lamar’s app is the answer to becoming a true ‘Roadninja.” We also designed a car wrap that resembled the app’s mascot, adding an in-time aspect to our campaign. On a drive through Mississippi, I was thrilled to see a rendition of our Roadninja design on a billboard along an interstate highway.