Blue Cross Blue Shield of Louisiana | Louisiana, Find Your Healthy

For my senior Marketing project, I worked in a four-person group to create two comprehensive Blue Cross Blue Shield campaigns that focused on the member benefits of the “Blue 365” program. Before creating our “Louisiana, Find Your Healthy” campaign, we conducted market research, identifying desirable markets and determining market perception of BCBS, its Blue 365 program, and its discount programs as a whole. Our “Louisiana, Find Your Healthy” campaign focused on helping individuals find the ‘perfect’ discount to achieve personal health goals. We created traditional advertising (a TV commercial, billboard and magazine ads), as well as a social media contest and a guerilla marketing event, all rolled out in a three-month plan.