The romanticism often associated with classic black and white films inspired these ads, suggesting that the hassles of airplane travel can be converted to advantages when traveling by train. Typography inspired by classic movie credits was combined with stills from film classics set on trains. Each ad has a specific size for placement in travel magazines, on buses or subway trains, as airport posters or in the bottom of airport security bins. Rather than targeting the business traveler, these ads aim for those who travel at leisure.